Music Canada & SOCAN “Music Night on the Hill”

I worked with Music Canada and SOCAN to put on Music Night on the Hill, a Parliament Hill reception celebrating Canada’s music industry. I was tasked to develop the brand for the event as well as all the collateral materials. This included a custom QR code that brought attendies to a landing page that allowed them to download a playlist of all the artisit featured that evening on their preferred music platform, something completely conceptualized and set up by me. I was also responsible for the design and printing logistics for all the printed materials like banners, and signage; digital media that was shown on various screens throughout the venue; swag; and the email design. The evening was well attended by stakeholders, key government and political officials, and media, and was a night to remember. We also had live performances by Aysanabee, Savannah Ré, and Lili-Ann De Francesco.

My Role
Design · Strategy · Research · Event Coordination & Management