The University of Ottawa Institute of Mental Health Research (IMHR) is the third-largest mental health research centre in Canada who works in partnership with the Royal Ottawa Health Care Group. This was a new client brought to us through another managing client. They wanted a better designed annual report. They liked “short and sweet” but always struggled with the amount of text. It was meant to be informative but also be a fund-raising tool. They wanted something clean and approachable, they wanted everyone to understand what they do. This project would be in both French and English so the design had to accommodate the larger amount of text that would be in the French. The text length did prove to be a problem, but with some innovative design and a little trimming, I was able to produce one of the most interesting and impactful annual reports I have ever done.