Action Canada for Sexual Health and Rights is a non-profit organization based in Ottawa, Ontario. The client came to us wanting to do an annual report for the first time. This client was new to the process and very open to input. Being a non-profit they had a limited budget but they wanted something dynamic and modern, and something that truly represented their brand. One of the main challenges was text length, it’s hard to create white space (which they wanted) when the text is so heavy. But they were open to editing (to point) and understood that if they did not cut text that there would not be as much open space and breathing room. In the end this was and still is one of my favourite projects I’ve worked on and I am EXTREMELY happy with the final product.