Rimikon is producer of smart eco-friendly and extra low voltage lighting in Ottawa, Ontario. The client originally came to us to create a brochure using their old brand. This logo was very outdated and hard to read. When I brought this to their attention, they agreed to let me clean up the logo for this project. They were thrilled with the look and feel I developed for the brochure and decided to let me do a completely new brand for them. They wanted the same spirit of the original logo incorporating the colour green and the world globe, but overall the design was up to me. It was important to brand the company as modern and build their customers’ trust. The final look and feel of the new brand manage to incorporate both the client’s and my objectives: clean, modern, innovative, green, globe element. The “on” in Rimikon was successful in getting conversations going and provided potential customers an understanding of what Rimikon sells.